Alcohol Served in Fast Food Restaurants

This is a great concept for convenience food chains A couple of chains are starting minimal screening to serve alcohol in certain locations.


Junk food chains get on the edge of replicating the terrific backyard BBQ cookout that you are either hosting or were invited to.

They are beginning to realize 2 realities, beer, and also wine is appealing to numerous consumers.

Below are two reasons that beer as well as red wine must be marketed in junk food chains.

1) Beer is a drink that compliments most foods extremely well. It is cool, wet as well as revitalizing. Locating a provider in Las Vegas that makes a beer with very broad acceptance in the market location ought to not be hard to do. It would certainly be great if they can use a periodic craft beer from a local brewery.

2) Wine drinkers are almost everywhere. There should be a free glass of wine drink as not everyone consumes beer or pop. Again it should not be difficult to find a nationally approved glass of wine provider. Providing occasional specialized white wine from a regional vineyard could enhance the nationwide vendor.

To make this idea of marketing alcohol jobs effectively, the convenience food chains will have to comply with each specific state’s rules such as alcohol serving license and concerning serving and storing alcohol.

From advertising and also customer point of view they will certainly need to alter a couple of things in all there locations to make it work. Dispersing alcohol requires insight and prep work past serving and also storage.

Here are a couple of things to consider.

1) Do not offer beer in a paper cup. Paper and beer simple is not an appealing way to distribute beer. There will certainly be some individuals who will consume alcoholic beer out of a paper mug but if you want mass appeal after that paper is for a soft drink, not beer.

2) Do not serve red wine in a paper cup. The very idea of being offered wine in a paper mug will certainly turn off a majority of your customers. Paper cups for white wine will certainly not please the very large and also sophisticated red wine crowd and just shows a lack of understanding when it concerned red wine.


Conveniences food chains require to offer this extremely rewarding market both beer as well as red wine in a glass serving containers. The actual idea of offering beverages in the glass is probably making some execs lightheaded with a price. The truth is it can be done. A&W served big cups of rootbeer in frosted 32oz mugs.

The cost of using glass over paper or plastic is substantially greater than paper or plastic. The price increases a lot more if clients leave with your glasses and this will certainly occur. Walks out simply contribute to the expense of glass however the cost can all be recovered.

The forward reasoning convenience food chains will find out that they can have marketing positioned on their glass to either cover the glass cost or realize they can make even a lot more profits when valued properly.


We have a couple of associated articles to suggest that you might discover interesting: