Building a New Website for a Plumber

Tonight I am embarking on a new challenge. I want to build a website for a plumber friend. His site is solid – but he’s never owned the top spots in Google for any search phrases. So, I am building a leadgen site from scratch to see if I can get it to rank significantly. Here is the URL to the Wiki where I am documenting the project:

So, I hope this goes well. I think it will be interesting because I am going to build it in Ruby on Rails and I hope to host it at github or heroku. Both are awesome. I am most familiar with hosting Rails applications at Heroku. I’ve tried hosting on shared hosting platforms and they never work out. Heroku seems awesome and stable.